Your listing has been sitting for 30, 60, or even 90+ days with little to no activity. No serious offers, barely any showings, and crickets when it comes to feedback. You've even made price adjustments, yet... still nothing.
Does this mean your listing is dead?
Short answer: No.
But it’s definitely time to pivot your strategy and get that home the attention it deserves.
1. Get an Appraisal—A Reality Check for Sellers
One of the biggest challenges in a slow-moving listing is the price. If a home is overpriced, no amount of marketing can fully compensate. A third-party appraisal can provide an unbiased opinion of value, taking the pressure off both you and the seller. This objective insight can help sellers understand what’s truly realistic and whether further price adjustments are necessary.
2. Analyze the Market—Are You Keeping Up?
The market is constantly shifting, and you need to stay ahead of it. Ask yourself:
✅ How many active listings are competing with yours? ✅ What’s the absorption rate (how fast homes in your area are selling)? ✅ Are there new listings undercutting your price?
✅ Is the condition of the home reasonable for the asking price?
If your listing is priced too high compared to the local market, buyers will look elsewhere. A weekly check on MLS trends can help you fine-tune your strategy.
3. Leverage Open Houses—Think Beyond Just Finding a Buyer
A common misconception is that open houses don’t sell homes. While that may be true in many cases, they do generate buzz—especially among neighbors. And those neighbors? They may know someone looking to move into the area.
💡 Pro tip: Turn your open house into a mini networking event. Invite:✔ Local real estate agents✔ Mortgage brokers who can offer on-the-spot pre-approvals✔ Home inspectors to answer buyer questions✔ Stagers to offer quick transformation tips
The more value you provide, the more engagement you’ll get.
4. Go Beyond MLS—Expand Your Digital Reach
If your marketing plan starts and ends with the MLS, you’re leaving money on the table. Get creative with your digital outreach:
📌 Local Facebook Groups – Many communities have Facebook pages where you can promote listings.🎥 YouTube Video Tours – A simple walkthrough video can make a huge difference in getting eyes on your property.📸 Instagram & TikTok Reels – Short, engaging home tours with trending music get attention.🔗 Your Own Website – If you don’t have one, consider setting up a simple landing page for your listings.
And don’t forget regional and out-of-state relocation companies. Who is moving into your area, and can you position your listing as a great fit for them?
5. Create Buzz with Realtor Networking Events
Have you connected with local Realtors? Some markets host weekly Realtor caravans, where agents tour new listings together and share feedback. Even if one of them doesn’t have a buyer today, they might soon. More exposure = higher chances of a sale.
6. Partner with a Mortgage Broker—Make Financing Easier
High interest rates can be a dealbreaker for buyers, but a mortgage broker can help soften the blow.
📢 Host an event where a loan officer presents creative financing options, like:✔ Buy-down programs to lower interest rates✔ Special loan incentives for first-time buyers✔ Quick pre-approvals at your open house
This gives potential buyers an immediate sense of affordability and makes your listing more attractive than others.
7. Rethink the Price—The Tough Conversation
At the end of the day, even the best marketing can’t overcome an unrealistic price. If showings are minimal and no serious offers have come in, it’s time for an honest conversation with the seller.
🏡 Ask them: Would you rather sit on the market for months, or adjust the price and sell faster?
An appraisal can be the best way to justify a price change. If buyers perceive your listing as overpriced, they won’t even schedule a showing. The sooner you align with the true market value, the sooner you’ll get offers.
The Bottom Line: Selling in 2025 Requires a Fresh Approach
Gone are the days of listing a home on the MLS and waiting for offers to roll in. Today’s market requires a proactive strategy, smart pricing, and creative marketing.
🏆 Take action now by:
✅ Getting a third-party appraisal
✅ Analyzing your competition and adjusting accordingly
✅ Maximizing social media and digital marketing
✅ Leveraging networking opportunities with Realtors and mortgage brokers
✅ Keeping sellers informed and adaptable
With the right game plan, your listing isn’t dead—it’s just waiting for the right buyer. And that buyer is out there. It’s up to you to find them. 🚀
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