If you’re thinking about selling your home, you’ve probably noticed a clear pattern: some homes fly off the market, while others sit unsold for months. Why does this happen? It often boils down to three key factors—Pricing, Condition, and Marketing. Get these right, and you’ll be on your way to a quicker, more profitable sale. Get them wrong, and you might be in for a long, frustrating wait.
1. Pricing: The Make-or-Break Factor
Pricing isn’t just about what you want for your home—it’s about what buyers are willing to pay. Here’s how to set the right price:
Look at Market Data – In the Fort Worth area, Realtors have access to MLS data that tracks trends by location, home size, and bedroom/bathroom count. This information helps determine the most competitive price for your home.
Get an Unbiased Valuation – Consider hiring a local appraiser for an objective opinion of your home’s value. This can prevent overpricing, which often leads to a stale listing.
Explore Mortgage Options – Has your Realtor partnered with a mortgage broker? Offering alternative loan programs can open up more financing options for buyers, making your home more attractive.
2. Condition: First Impressions Matter
A home that looks well-maintained and move-in ready is far more appealing to buyers. Have you taken an honest look at your home’s condition?
Declutter & Depersonalize – Too much furniture or personal items can make your home feel smaller and distract buyers from seeing its potential.
Address Minor Repairs – Leaky faucets, chipped paint, overgrown lawns, and worn carpets are small issues that can make a big impact on buyers’ perception.
Get a Pre-Listing Home Inspection – A professional inspector can identify deal-breakers before they scare off potential buyers.
3. Marketing: Reaching the Right Buyers
Selling a home is tougher than it used to be. The National Association of Realtors (NAR) settlement in March 2024 changed the industry, reducing the number of buyer agents and making it more critical than ever to market homes effectively. Is your Realtor doing everything possible to showcase your home?
Social Media Strategy – Your Realtor should be leveraging Facebook, Instagram, YouTube, and relocation networks to get your home in front of more buyers.
Open Houses Still Matter – While some Realtors dismiss open houses, they can be a great way to attract buyers, especially since fewer agents are actively showing homes due to industry changes.
Networking with Other Realtors – Many agents still participate in “caravans,” where they tour new listings. This helps spread the word about your property among professionals who may have buyers.
Beyond the MLS – If your Realtor’s only strategy is listing your home on MLS and putting a “For Sale” sign in the yard, they’re not doing enough. Today’s market demands a creative, multi-platform approach.
Final Thoughts: Be Flexible & Think Outside the Box
Every home sale is unique, and you may need to adjust your strategy. Maybe you can keep your price firm but invest in necessary repairs—or lower your price instead of fixing issues. Partnering with a lender to offer better mortgage rates can also be a game-changer.
At the end of the day, homes that are competitively priced, well-maintained, and aggressively marketed are the ones that sell the fastest. If your home isn’t selling, reassess these three factors and make the necessary changes. The sooner you do, the sooner you’ll be handing over the keys to a happy buyer!
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